Trulieve and Its Acquisition Harvest Announce Plans to Celebrate the First Anniversary of Cannabis Sales in Arizona
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF), the cannabis company that has mainly focused on medical cannabis, announced its celebration plans for the first anniversary of its selling of recreational cannabis in Arizona.
The celebration will be marked by offers of special products, and shopper marketing activations. All locations of Harvest, which are affiliated with Trulieve, will offer deals during the early opening hours of the stores on the 21st and 22nd of January. Besides that, a special rooftop celebration will be hosted by the company on 22nd January, at The Clarendon Hotel.
Trulieve is a cannabis company operating as a holding company with many subsidiaries through which it cultivates, stores, sells, and distributes more of medical cannabis. It is a vertically-integrated company and has operations across 11 states. In three of these states, namely Arizona, Pennsylvania, and Florida, it is a market leader.
The company is headquartered in Florida, and is one of Florida’s first medical marijuana companies, starting after the state approved the use of cannabis for epilepsy patients. Trulieve has grown and expanded very fast over the years.
With the acquisition of Harvest Health & Recreation Inc., it became the country’s biggest retailer among cannabis companies. After its entry into the recreational market also, the company is in a position for more expansion and growth, in its existing markets as well as through new opportunities.
Trulieve trades on the Canadian Securities Exchange under the ticker symbol TRUL and on the OTCQX under the ticker symbol TCNNF.
About the One-Year Anniversary
Harvest started selling recreational cannabis in Arizona on the 22nd of January in 2021. The sale of recreational cannabis was launched soon after Proposition 207, a ballot initiative that gave voters of the state the choice of supporting marijuana legalization, legalized possession as well as recreational use of cannabis by adults.
All 17 of Harvest’s Arizona-based dispensaries will have door-crasher deals, experiential activations, buy-one-get-one scratcher card offers, or other giveaways as a mark of the celebration.
Above all, those who make purchases for over $275 at any of the Trulieve-affiliated Arizona stores on either 20th or 21st January, can be part of Clarendon Hotel celebrations hosted by the company.
Dispensaries in places like Scottsdale (15190, N Hayden Rd), Tempe (710, W Elliot Rd), Mesa (1150, W. McLellan Rd), and Phoenix (2630 W. Indian School Rd), will have extra merriments like live DJ performances, participation of local vendors, food carts, etc.
Kim Rivers, Chairman, and CEO of Trulieve said that Arizona’s recreational market had worked so well that it had exceeded expectations in the first year itself. She explained how thrilled the company’s local teams were to celebrate the landmark with their customers and patients.
As the company continued to provide cannabis access to a widening network of customers, she remembered how happy everyone was to celebrate the momentous time with the existing loyal customers.
There are Trulieve-affiliated dispensaries in Avondale, Lake Havasu City, Cottonwood, Chandler, Guadalupe, Mesa, Casa Grande, Tuscan, Scottsdale, Phoenix, Peoria, and Glendale in Arizona.