Heritage Cannabis Announces New Environmental and Social Responsibility Initiative
Leading cannabis company Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) has announced the launch of Heritage Helps, a new multi-faceted program that combines initiatives that support the environment and communities in which Heritage operates.
Heritage Cannabis who offers innovative products to both the medical and recreational legal cannabis markets in Canada and the United States says that the new program which will be introduced throughout 2022 has been widely embraced by management, employees and stakeholders.
The company which operates under two licensed manufacturing facilities in Canada has an extensive portfolio of high-quality cannabis products under the brands Purefarma, Pura Vida, RAD, Premium 5, feelgood., the CB4 suite of medical products in Canada and ArthroCBD in the United States.
Heritage is committed to being as environmentally sensitive as possible while remaining competitive in the market in both product quality and the pricing to which customers have become accustomed. The company’s first initiative is to convert all packaging for its Pura Vida brand to the most environmentally friendly packaging feasible. At the heart of Pura Vida is simplicity and thankfulness with no negative vibes.
To broaden the sentiment to the environmental footprint, going forward Pura Vida’s packaging will include the use of paper-based, recyclable and/or biodegradable bags and tubes. With a more environmentally sustainable focus, the Pura Vida brand will better reflect its underlying meaning.
Additionally, this summer Heritage will be announcing a partnership with an organization that is focused on people in need. Whether the needs are related to clothing, food, jobs, health, services or accessible cannabis. The partner organization is planning to expand across Canada and be nationally recognized as a resource for the under-served, and Heritage Helps will be there in support of these efforts, connecting with the community.
David Schwede, CEO of Heritage commented on the announcement stating, “We have spent over a year transitioning Heritage to a true brands company, and now with a solid foundation we are in a position to give back both environmentally and through social programs.”
Schwede expanded sharing that as someone who has dealt with financial stress and addictions in his own personal family he has always wanted to be in a position to help. He believes that it does not take much to make a difference and with the Heritage Cannabis committed staff, investment in environmental footprint and community involvement the organization can be truly impactful through the Heritage Helps initiative.