Green Roads its First-Ever Brand Campaign ‘Own the Day’ to Help Consumers Combat Health and Wellness Challenges
The campaign is for honoring the various health and fitness products of Green Roads, and also the way they help users to cope with health issues like joint pain, muscle pain, problems related to sleep and stress, difficulty in focusing, etc.
The holding company of Green Roads is The Valens Company Inc. one of the largest companies in Canada that offers various types of cannabis-related services like processing and manufacturing to other companies.
About Green Roads
Green Roads is a Florida-based, privately-owned CBD company, making consumer products that include topicals, oils, pet products, personal care items, a line of gummies, CBD chocolate, and hemp coffee, among other things.
The company is an award-winner, focused on making everyone healthier using the power-formulae of cannabis. The company is among the few CBD brands which possess a CGMP facility, where they can manufacture their own products.
Green Roads sells its products online and through its more than 7000 retail stores across the country. The products are obtainable in yoga studios, doctors’ clinics, juice bars, fitness centers, and stores selling health foods and nutritional supplements.
About The Valens Company
The Valens Company is a vertically-integrated, multi-licensed cannabis company, providing various types of cannabis-related services to Canadian cannabis companies as well as international ones.
The company’s services include cannabis extraction using an alcohol solvent, purification of the extracted material, formulation, analytical testing, product development, and marketing of cannabis. It persistently focuses on innovation and on enabling people to get the best benefits out of cannabis use.
Valens was established in 2010, and its headquarters is in Kelowna in the western province of British Columbia in Canada. The company serves both the medical and recreational cannabis markets through its top-quality products.
Valens, being the holding company of Green Roads, sells many of its CBD products through Green Roads. Valens Australia is another subsidiary through which Valens sells its products in Australia. There are also other brands, packaged-goods companies, and licensed producers of cannabis with whom the company partners to take its products to wider markets.
Valens Labs, the testing and research facility of the company is an ISO 17025-accredited one that sets high standards. In partnership with Thermo Fisher Scientific, which provides software services and sells scientific instrumentation, Valens is running a facility called The Centre of Excellence in Plant-Based Science.
About ‘Own the Day’ Campaign
Green Roads has also reintroduced its Direct-to-Consumer (DTC) sales strategy where CPG companies take their products directly to customers by getting rid of the traditional distribution channels.
Tyler Robson, Chairman, CEO, and Co-Founder of Valens described the consumers’ efforts to be healthy and fit, as their personal journey. According to him, the days of the users become rich and full by the small pleasures they get through cannabis use like unwinding after a busy day, getting good sleep, or being able to focus fully on a matter of importance.
He said his company wanted Green Roads to be a reliable partner in this journey of introducing innovative products to help consumers in achieving their health and fitness goals.
Green Roads has partnered with Known, a marketing company involved in brand promotion and in finding new solutions for meeting the challenges of modern marketing, for its new campaign.
Known has made use of its operating system Skeptic™, which uses artificial intelligence and machine learning for generating and optimizing thousands of permutations. Other clients of the company are Netflix, Just Egg, BeautyCounter, Beyond Meat, Google, and others.