Zenabis Signs Agreement to Enter Cannabis-Infused Beverage Market
Zenabis Global Inc. (TSX:ZENA) has announced today that the company has entered into a definitive agreement with a Canadian beverage technology company to supply Zenabis with water soluble, odourless, flavourless and colourless cannabis-infused inputs. The Company plans to utilize the technology in the production of cannabis-infused beverages and other cannabis-infused products. With the Beverage Inputs, Zenabis expects to produce cannabis-infused beverages that have onset times less than five minutes.
Zenabis is a significant Canadian licensed cannabis cultivator of medical and recreational cannabis, and a propagator and cultivator of floral and vegetable products. Zenabis employs staff coast-to-coast, across facilities in Atholville, New Brunswick; Delta, Aldergrove, Pitt Meadows and Langley, British Columbia; and Stellarton, Nova Scotia. In addition to gaining technologically advanced knowledge of plant propagation, the recent addition of state-of-the-art greenhouses in Langley, Pitt Meadows and Aldergrove provides Zenabis with 3.5 million square feet of facility space that can, if fully converted, be dedicated to cannabis production.
The Zenabis brand name is used in the cannabis medical market, while the Namaste and Blazery brand names are used in the cannabis adult-use recreational market, and the True Büch brand name is used for Zenabis’ kombucha products.
Under the terms of the new Agreement, Zenabis will have access to the Beverage Inputs to produce a wide range of THC and CBD-infused beverages, as permitted by applicable laws and regulations. The Beverage Partner will produce the Beverage Inputs using cannabis supplied by Zenabis. At Zenabis’ option, the Beverage Partner may also produce finished cannabis-infused beverages for Zenabis by installing a production line for both Beverage Inputs and finished cannabis-infused beverages, at its own cost, at Zenabis Stellarton. As one of many potential uses for the Beverage Inputs, Zenabis intends to produce a line of CBD-infused kombucha products together with Hillsboro Corp Inc. (“True Büch,” the cultured tea beverage-maker in which Zenabis acquired a 51% in January 2019).
“This Agreement puts Zenabis in a strong position to compete in the cannabis-infused beverage market once these products are legalized in Canada later this year,” said Andrew Grieve, Chief Executive Officer of Zenabis. “The Canadian market for these beverages is estimated to be worth $529 million1, so the ability to infuse cannabis in beverages; without affecting their taste, smell or appearance; strengthens Zenabis’ position relative to the many other companies planning to commercialize similar products.”