Fire & Flower Launches Revity CBD Private Label Wellness Brand
Fire & Flower Holdings Corp. (TSX: FAF) (OTCQX: FFLWF) and its wholly-owned subsidiary Fire & Flower Inc. announces that it has launched Revity CBD™ – a wellness focused CBD product private label brand.
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform and SparkTM program connect cannabis consumers with the latest cannabis products and deliver cutting edge insights into evolving consumer behaviours. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interest in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.
It is anticipated that Revity CBD will be available in Fire & Flower stores in the province of Saskatchewan starting on August 14, 2020. Fire & Flower has chosen to focus on this market because of its favorable supply chain that allows for private wholesale distribution through the Company’s wholly-owned distribution business, Open Fields Distribution™.
This health and wellness focused brand will initially offer CBD oil product formats through the Company’s commercial arrangement with licensed cannabis producer, WeedMD. WeedMD will manufacture, package and ship Revity CBD products to Open Fields Distribution and Fire & Flower. It is anticipated that additional products will be added to the consumer offering in the coming months.
The product focus of Revity CBD has been derived from key consumer insights in product formulation, target consumer segments, price and format in the Hifyre™ Digital Retail and Analytics Platform.
“Fire & Flower has identified key consumer insights that has led us to launch a health and wellness focused product brand in the underserved market of regulated CBD products,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “We have focused on launching this product in the province of Saskatchewan and will look for opportunities to expand the brand both across Canada and internationally, as new markets emerge. The private label product strategy is consistent with our core focus on technology-enabled cannabis retailing and creating opportunities in this area of the supply chain.”