Truss Beverage Announces its new brand, Bedfellows Liquid Arts, in partnership with Two Roots Beverage Co.
The Dank Investor Posted On November 3, 2021 
Truss Beverage Co., one of Canada’s leading producers of cannabis products and producer of non-alcoholic cannabis-beverages, announced the launching of its new brand of cannabis beverage named Bedfellows Liquid Arts.
The beverage was developed through a partnership between Truss Beverage Co. and Two Roots Beverage Co. which had already been brewing many well-known brands of beverages. The collaboration of the two is bound to be a unique synergy that will benefit many.
The product is Truss Beverage’s first collaborative brand and as a result a quality cannabis beverage is being accessible to those who are of the legal age to consume it. The partnership of the two companies and their innovative approach is also making accessible to Canadians, many of the best products of North America.
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The cannabis-infused category of beverages (CIB) will be significantly enriched by the addition of the two new Bedfellows products.
About Truss Beverage Co.
Truss Beverage Co. is a joint venture between Molson Coors Canada and HEXO Corp. It is a licensed producer of cannabis and a leading innovator in the development of non-alcoholic, cannabis beverages for its customers in Canada.
The company caters to the need of Canadian consumers of legal age to give them a range of taste experiences through its brands like XMG, Little Victory, Mollo, House of Terpenes, Veryvell and Bedfellows Liquid Arts.
About Two Roots Beverage Co.
Two Roots Beverage Co. Inc. is well-established in the field of brewing non-alcoholic craft beers. It is a winner of Gold and Bronze at the Great American Beer Festival twice, and Silver and Bronze at the Australian International Beer Awards.
The company operates internationally and is well-known for some of its premium brands. The company’s head office is in San Diego, CA, and it has got breweries in San Diego and Auburn Hills in MI.
About Bedfellows Liquid Arts
Lori Hatcher, Head of Marketing at Truss Beverage Co. said that in the creating of the Bedfellows brand, the company was inspired by the idea of two companies, with very little in common, collaborating to bring to the CIB-category, something entirely new and unanticipated.
He said that as experts in creating the best crafted cannabis beverages, the company was thrilled to partner with Two Roots to launch its first collaborative cannabis brand, as it knew about the customers’ interest in it.
The production of Bedfellows was the result of the company being attentive to the needs of the community and understanding the interest of legal-age consumers in non-alcoholic beverages with fuller flavours and higher potencies to enliven social get-togethers.
This understanding has led to the collaborative effort and production of two unique cannabis beverages, namely Bedfellows Indie Pals™ and Bedfellows Haus Mates™. Both are designed to cater to the needs of avid cannabis users.
Maikel van de Mortel, Chief Marketing & Revenue Officer at Two Roots Beverage Co. said that in the present-day world, consumers were looking for more adult beverage options for socializing and relaxing. He added that just like Truss, his company was also fully committed to producing beverages that could give users new experiences.
This dedication had resulted in the company winning many national and international awards and now the company was excited in being a part of Truss’ journey to bring their first collaborative, crafted cannabis beverage to Canada.
Both the new cannabis beverages, Bedfellows Haus Mates™ and Bedfellows Indie Pals™ will be available at legally-authorized cannabis stores and online retailers this month across Canada. However, availability may vary from province to province.
