cbdMD Named “Brand to Watch” by Brightfield Group Report
Most Recent Market Report Ranks cbdMD in Top 10 Domestic CBD Companies for both Topicals and Skincare/Beauty Categories
cbdMD, Inc., a nationally recognized consumer cannabidiol (CBD) brand (NYSE American: YCBD), has been named a “Brand to Watch” by Brightfield Group, a leading cannabis research firm. In their recent mid-year 2019 Market Update, Brightfield Group ranked cbdMD in the top 10 of domestic CBD companies in two categories, Topicals and Skincare/Beauty.
“There is a massive shakeup in the CBD industry with smart, savvy companies effectively leveraging marketing and PR to disrupt the previous leaders,” said Bethany Gomez, Brightfield Group’s Managing Director. “cbdMD has leveraged high profile sponsorships better than anyone to rapidly gain a massive consumer base and break into the top 20 CBD companies in the country.”
“In just 18 months, cbdMD has gone from start up to being an innovative, industry leader,” said Marty Sumichrast, cbdMD Co-founder and Chairman. “We’re pleased the highly respected Brightfield Group recognized us as a ‘Brand To Watch’ in their recent post.”
cbdMD is a nationally recognized consumer cannabidiol (CBD) brand whose current products include a comprehensive line of U.S.A. organically grown, THC-free CBD products including CBD tinctures, CBD gummies, CBD topicals, CBD bath bombs, CBD vape oils, and CBD pet products. The company also operates licensing and corporate brand management businesses, as well as the products division.
In a July 8 post titled, “Brand To Watch: cbdMD,” the Brightfield Group dug into why cbdMD stands out in the CBD category where new brands and products are launching everyday. The report found that cbdMD’s strategic partnerships in sports and fitness, coupled with its charitable efforts, have all contributed to its continued rise in the CBD industry.
In part, the post stated, “Trend followers should look to emulate cbdMD’s efforts, using creativity and strategy to move forward – despite hurdles presented by often outdated or misinformed advertising and marketing policies – and effectively reach target consumers who otherwise would not know about nor seek out CBD products.”
“What we’ve been able to do over the past few years is incredible,” said Caryn Dunayer, President of cbdMD. “As the report mentions, traditional forms of advertising in the space is limited. Our strategic partnerships have afforded us a unique opportunity to grow the brand and rapidly gain market share in an increasingly saturated space.”
In addition to being the first CBD company listed on the NYSE-American (YCBD), cbdMD is the official founder of National CBD Day (August 8) and National Hemp Day (February 4). In April, cbdMD became the first CBD company to sponsor a major professional sports league, the BIG3, and has maintained its recurring partnership with Nitro Circus. Team cbdMD is made up of Bubba Watson, Lolo Jones, Kerri Walsh Jennings, Chad ReedQuinton “Rampage” Jackson, Ryan Sheckler, Tyron Woodley, Michael Bisping, Vicki Golden, Ken Block, and more.